"The football has been fantastic this season and we hope that everyone can get behind the team, not just for both matches, but for this season and beyond."
BACK in February 2004 Latics' new owners marked their arrival with free admission on Celebration Sunday.
The pioneering move will see adults pay just 2 and under 16s 1 to gain entry to League One home games against Brighton and Hove Albion (December 16) and Northampton Town (December 23).
Matchday attendances in December are traditionally hit by fans having less disposable income and Latics have already seen their Nike Air Force 1 Low Red average home league gates drop from 5,797 last season to 5,092 this term.
"I've been a Latics supporter all my life and missed less than a dozen games in the last 20 years," he said. "Young people are important to this club, as is a family atmosphere. We at Hillstone feel it's nice to give something back to the community in the run up to Christmas.
club is also planning a spectacular line up of festive entertainment for fans attending the Northampton game and manager John Sheridan reckons a packed Boundary Park would give his side a real boost.
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Latics' festive gift will boost crowds
"I'd like to ask all supporters to take advantage of this great offer and continue to get behind the team," he said.
The bold move came after the club's main sponsors, Hillstone Developments, Nike Air Force 1 High White On Feet
"If this club is to continue its upward trend, we need to get more people through the gate.
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Simon Corney, Latics MD, said: "I'm delighted that Hillstone have come forward with this generous offer. It ties in with our long term goal of increasing attendances at Boundary Park.
delivering more than 200,000 readers in Greater Manchester.
approached officials with the idea and offer of a "sizeable financial contribution" to make it happen.
Mr Craig Halliwell, MD at Hillstone, is now issuing a rallying call to fans.
With a revived Latics side in promotion contention and playing some wonderful attacking football under John Sheridan a huge local response is expected.
"The fans have been different class all season and greater numbers would give us another massive boost on the pitch."
statistic represents a major disapointment given that the team had lost just two of its last 16 games ahead of Tuesday night's fixture against Crewe.
"We hope the public will share our festive spirit and get right behind the club."
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